Media contractors hit the headlines as demand soars

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Skills shortages within the UK’s media and marketing sectors are creating a “flurry” of demand for contractors, new research has revealed.

The Association of Professional Staffing Companies (APSCo) recorded a 6% surge in temporary vacancies in these fields over the last year, compared to a 1% drop in permanent opportunities. The report echoed the findings of PwC’s Global Entertainment & Media Outlook, which found that the sector is currently enjoying a ‘four-year boom’.

It is estimated that the UK’s entertainment and media sector could be worth £66.6 billion by 2019, up from £56.9 billion last year. This could present further opportunities for contractors to cash in, especially if a solution to the skills crisis fails to materialise.

Ann Swain, APSCo’s chief executive, said its findings were “in line with widespread reports of skills shortages” within the media & marketing discipline – a talent gap that O2 estimated could cost the economy up to £2 billion each year.

She added that “smart” contractors should be able to cash in on this shortfall and take advantage of this “flurry of demand.”

Meanwhile, APSCo’s research also found that the number of contractor vacancies climbed 2% across the staffing market. The report hailed the uptick as “resilient”, especially in the face of a 13% spike in permanent opportunities.

Have your say

Are you a contractor within the media and marketing sectors? Have you noticed an increase in demand for your services? Do you expect this trend to continue? Join in the discussion on Twitter, or leave a comment below.